Shanghai is fast becoming a destination for custom-made fashion, as international travelers and residents seek personalized garments. From century-old tailoring houses to contemporary couture studios, the city's bespoke scene is drawing a growing overseas clientele.
The 2026 Autumn/Winter Shanghai Fashion Week highlights the city's growing status as a hub for high-end personalized fashion. The city-led 'Shanghai Style' initiative encourages brands to blend local elements into limited-edition collaborations and offer Shanghai-exclusive customization services, from EP Yaying's bespoke services to the Shanghai Fashion Couture & Tailoring Festival at High Street Loft.
Located near Shanghai Railway Station, Shanghai International Eyewear City has become one of the city's most talked-about shopping destinations among international travelers. Its appeal goes beyond price: on-site eye exams, fast lens processing, a wide range of frames and lenses, and expanding English-language services offer a convenient example of how Shanghai is enhancing the consumer experience for inbound visitors.
Tucked away on Madang Road in Shanghai's Xintiandi area, The Armament has built a seven-year reputation as a premier made-to-measure suit shop. Founded by Mr Zhou, a former education major turned tailor, the shop serves an international clientele from South Korea to the UAE with precision fittings and fabrics from world-renowned mills including Loro Piana and Holland & Sherry.
Shanghai's consumer market is shifting toward customization, from jewelry at Zijincheng Department Store and Lao Feng Xiang to made-to-measure clothing at South Bund Soft Spinning Material Market. The city plans to develop 'Shanghai Style' customization into a globally recognizable brand within two to three years.
